We are NZ's only authorised reseller of the Captive Media interactive washroom screens - an incredibly innovative and effective digital outdoor marketing medium specifically targeting millennial males (18-35yrs).
TVNZ's Seven Sharp described them as 'Xbox for the penis', which is a pretty good summary! In short, they are an HD screen that is installed in front of a urinal. In its basic form the screen can play a range of videos, adverts and RSS newsfeeds, but, when a 'player' approach the screen in kicks into game mode and the player controls the game by directing their pee into the urinal!
Currently generating over 12,000 guaranteed, measurable engagements a month, the screens are a very cost effective way of marketing to a very targeted demographic. The CPM of these guaranteed, measurable engagements can get down to below $9.
As an advertiser you can choose the format; a 10second video, animated or static ad through to the pre and post-game advertising slot or branded game. You can also choose what venues you wish to advertise in; so you might say we want to be Auckland, but don't need to be in Christchurch; you choose.
There are a range of games available. The games can also be replaced with a quiz or a poll; again, opening up a whole new opportunity to capture data and insights.
We are the only company in NZ that give you the opportunity to use these highly effective screens to promote your brand, message, product or service to NZ men in a way that they will not forget. 90% of guys will tell their mates about it and because of the innovative, fun nature of the interaction they generate very high brand recall.
Whether it's a brand awareness campaign, sponsorship activation, cross-promotion or a direct call to action campaign, these screens are a seriously cool (and cheap!) way of marketing to the traditionally hard to engage millennial male audience.
We could rattle on for ages about how awesome these screens are, but the best way to see how the work (short of having a go on one!) is to check out these videos...