Marketing - What We Do

Let us get in our think-tank and create unique and engaging ways of placing your brand in front of your customers in a way that generates positive perceptions and behaviours

Ambient Marketing

What

Ambient marketing is about placing your brand somewhere and somehow people least expect it to capture their attention.

How

Think parking bollards turned into cigarette butts to promote a smoke-free environment or anti-smoking messages or footprints in the sand leading you to the travel agent to book your island holiday. We can use sight, sound, touch and smell to create highly effective campaigns.

Experiential Marketing

What

Get your customers fully immersed in your brand by letting them experience it or be part of the experience.

How

Put your latest wiz-bang gadget in the hands of your target audience to 'experience' it; play your latest app game in an environment that makes them feel like they're there; set up a mock casino onsite as a lead up to a large casino sponsored event, or rub the Deep Heat on and strap up the ears before entering the stadium for a rugby game. We can even offer experiential marketing opportunities through our interactive washroom screens...

Innovative Promotional Direct Mail

What

Direct Mail (DM) is just that, mail direct to your customer. But these days DM has become Electronic Direct Mail (EDM) for some many of us now that we find our inboxes full of offers and requests almost daily. And in a world with almost instant and direct access to people via social media and email, what are you doing to cut through the clutter of mass marketing and digital approaches that others are using to get to your customers? What are you doing to make your brand be front of mind in potential customer’s minds when they are needing your products or services? That's where innovative, creative, on-brand and engaging Direct Mail campaigns can be used.

How

At Crowd Shot, we like to think outside the square a little bit and put a twist on traditional DM by creating unique, innovative, memorable and tangible ways of engaging new or existing customers through direct mail to their desk and in their hand. Think branded mints with messaging around 'a fresh start' or a branded powerbank with messaging around 'here to get your business recharged'...you get the idea; on-brand, memorable, relevant tangible items that connect with your customers and put your brand front on mind when needing your product or service.

Sponsorship Activation

What

Purchasing the sponsorship rights in the easy bit. The bit that needs the work (and the investment) to make your sponsorship give you your returns is the activation. Activation involves utilising the 'property' you have sponsored and creating opportunities in and around it to bring your sponsorship to life.

How

This will depend on what you are looking to achieve from your sponsorship, but you might offer VIP parking for your key clients/customers to the sold out festival you've sponsored, provide samples or discount vouchers, shoot branded collateral into the crowd out of a t-shirt cannon (see our Cannon Hire options) or provide a free coffee and branded hand warmers for parents standing on the side lines of their children's winter sports that you have partnered with. Sponsorship activation may ultimately be experiential marketing for the sponsor as activations often involve an experience.